Arguably the most fun to showcase, the logo design was only a sliver of the work we tackled for Forward Outdoor. We did a deep to define core values, shape a brand personality that resonates with their audience, and craft a practical guide for implementing their tone of voice and design system.

The Forward Outdoor logo brings together a forward arrow, a tree, and the letter “f” in one distinctive mark. Many iterations were created before this winning combination stood out. We then developed design elements that brought the established brand personality to life and gave the Forward Outdoor team practical, flexible tools for implementing their new identity consistently.